(bdcnetwork)Predictive analytics is the process of using data to find patterns, trends and relationships. The purpose of predictive analytics is to solve a problem by using data to deepen our understanding and predict behaviors. I’m sure you encounter predictive analytics every day. When you shop online with retailers like Amazon, predictive algorithms compare product information, your purchase history and other customers' shopping activity in order to make a prediction about what you're shopping for—and to provide personalized recommendations. Read More at bdcnetwork.